The Magic Hour Collection

It’s the time of day when all seems right when the sun is setting and shadows are fading. The sky mystically transforms, dripping golden rays that illuminate the atmosphere and melt into orange and peachy-pink hues. This is the most ethereal time of day, our favorite time of day, the Magic Hour.


Most of us have heard of the term “magic hour” or “golden hour”, and we know that it occurs during sunrise and sunset, but scientifically, what is the magic hour and why does it happen? Let me explain.

As the sun is rising or setting, it falls just above the horizon (most likely 6°) and since it’s rays impact the Earth at a much lower angle, they must travel through Earth’s atmosphere before they reach us. They encounter atmospheric particles such as dust and water droplets, which filter the sunlight, ultimately making it less bright and reducing the blue hues in the sky (Time and Date, 2017). During this process, there is more indirect sunlight exposed which softens contrasting shadows. The lighting becomes soft, diffused, and warm allowing nature to become the world’s natural filter. 

We created this limited-edition collection dedicated to the most ethereal time of day when everything appears heavenly. Bring the magic hour to your everyday makeup routine with this beautiful assortment of soft peachy-pink tones.



The first EM eyeshadow palette has arrived! We wanted to develop an everyday palette inspired by our favorite time of day that is easy, super compact and travel-friendly. The formulas are silky smooth to touch with a rich color payoff. The palette consists of an elegant range of harmonious shades of warm browns and peachy-pinks with matte to shimmery finishes. Formulated with velvety pigments to mix, layer, and blend seamlessly for beautiful and lasting color payoff. 




Michelle’s favorite must-have product from the collection. This lip cushion is essentially a lip mask for the daytime, it nourishes and hugs your lips while adding a subtle hint of color. Formulated with a blend of Hyaluronic Acid and Vitamin E to help nourish and protect.  On its own, it gives your lips a beautiful, hydrated, healthy glow but it’s also perfect as a base to any lipstick or liquid lipstick.



This is not your average powder and has been in development for a very long time. A true glow from within blush that diffuses and blurs the skin at the same time. This peachy-pink baked powder imparts radiance and luminosity for multidimensional and seamless color. Formulated with an innovative blend of pearly pigments this delicate blush layers beautifully for a soft diffused glow. This unique formula can be used as a blush, a highlighter, or dusted all over for soft focus and soft blurring effects on the skin. As the sun hits your face, this blush evokes an iridescent multidimensional glow that looks beautiful any time of day, but especially during the magic hour. 

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